http://www.uniqlo.jp/uniqlock/
You can have fun with brands, honest.
That's the thing about the digital realm - people go there with the intention of being entertained, be it online shopping or watching a crazy little viral movie with a catchy song or a dancing kitten. And as much as there is a business-orientated slant to them, in the end this stuff is being made with the primary desire to just... make people smile. Then buy stuff. BUT firstly, smile :) That's what brand experience is all about.
Uniqlo reminds me of shopping in Myeongdong in Seoul with my chingus.
♥! :)!
